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History and Corporate Team

Founded in 2005, AlmaHotels is an international company with its headquarters in Barcelona. Its mission is the promotion and development of a new hotel concept which allows guests to discover the city in a different way. The sensation of exclusivity in each new AlmaHotels destination is the result of the meticulous choice of site, restrained design and excellent service within a framework of discretion and comfort.

Specialists in high category urban hotels, the company directors of AlmaHotels are closely involved in each project, monitoring each of the essential elements. Every hotel is different but the alma (soul) is what unites them all. Details like this make AlmaHotels a unique company in the urban hostelry sector.

Corporate Team

Joaquín Ausejo

CEO & Founding Partner

Degree in Economic and Business Sciences from the Universidad Complutense de Madrid, Master’s in Urban Planning and Real Estate Law from the Universidad Pompeu Fabra (Barcelona) and alumnus of various courses and seminars related to the hostelry sector.
Founding Partner and President of Alma Hotels. Lecturer at ESADE Business School (Barcelona) and ICADE School of Business and Economics (Madrid). Before, Founding Partner and CEO of Hospes Hoteles S.L., Founding Partner and CEO of AC Hoteles S.L. and CEO of NH Hoteles.

Héctor Añon


Industrial Engineer specialising in Industrial Organisation and alumnus of the Executive Development Programme at IESE (Barcelona).
Corporate Director of Alma Hoteles, Chief Financial Officer of Hospes Hoteles S.L. and Audit Senior at Arthur Andersen (currently Deloitte S.L.).

Joaquín Ausejo Asiáin


Degree in Business Management and Administration from the Institut Químic de Sarrià (Barcelona) and Master’s in Auditing and Financial Management from Universidad Pompeu Fabra (Barcelona).
Chief Operating Officer of Hotel AlmaBarcelona, COO of AlmaPamplona and Audit Senior at Deloitte S.L.