IBTM World

From November 17 to 19, 2026, Barcelona will become the global epicenter of the business events industry with the celebration of IBTM World. For three days, the Fira Barcelona – Gran Via venue will bring together leading destinations, hotels, technology providers, and event organizers from around the world.

IBTM World is where connections spark ideas, collaborations drive transformation, and the MICE industry (Meetings, Incentives, Conferences & Exhibitions) defines its future.

The Global Meeting Point for the Events Industry

With more than 2,500 destinations, hotels, and suppliers from over 150 countries, IBTM World is a strategic platform to discover new solutions, identify trends, and build high-value business relationships.

The event offers:

• A personalized agenda of pre-scheduled meetings

• A forward-thinking conference program

• A global industry trends report

• Dedicated spaces for high-quality networking

Every meeting is carefully organized to maximize professional return. At IBTM World, every connection counts.

An Event Designed for Buyers and Decision-Makers

One of the pillars of the event is its hosted buyer program, which enables direct connections with suppliers aligned with specific needs. Qualified attendees may benefit from complimentary flights and accommodation, ensuring a fully business-focused and innovation-driven experience.

For corporate event directors, agencies, associations, and large congress organizers, IBTM World 2026 represents a unique opportunity to anticipate trends and elevate the standard of every project.

Where to Stay During IBTM World 2026

For those attending IBTM World and seeking accommodation that matches the level of the event, Hotel Alma Barcelona is the ideal choice.

Located in the heart of the city, just steps from Passeig de Gràcia, the hotel combines elegance, discretion, and a sophisticated atmosphere perfect for the international corporate traveler.

Gastronomy and Meetings in an Exclusive Setting

At an event focused on creating memorable experiences, gastronomy plays a fundamental role. The restaurant at Hotel Alma Barcelona offers cuisine based on seasonal products, with a contemporary approach and meticulous attention to detail.

It is the perfect setting for:

• Strategic meetings outside the exhibition venue

• Business dinners in an elegant and private atmosphere

• Continuing key conversations in a relaxed environment

The hotel’s private garden adds a distinctive touch, offering a unique space in the very center of Barcelona for more informal professional gatherings.

Well-Being After an Intense Day

After a full day of meetings and conferences at Fira Barcelona Gran Via, the hotel offers a SPA with a heated indoor pool and a fully equipped gym, allowing guests to unwind and maintain balance during their business trip.

An Experience Aligned with the Future of the Industry

IBTM World 2026 will be the place where the global business events industry defines its next steps. To experience the event with the level of excellence the sector demands, staying at a 5-star hotel in the center of Barcelona makes all the difference.

During your stay from November 17 to 19, 2026, Hotel Alma Barcelona offers a strategic location, fine gastronomy, and premium services in an environment of luxury and discretion.