Annual McDonald’s Convention in Barcelona: A historic event
in the Catalan capital
Barcelona is getting ready to greet more than 15,000 delegates from the well-known fast-food company McDonald’s, at an event that will represent a milestone in the city’s history. Between 8 and 11 April, the Catalan capital will be centre-stage as the McDonald’s annual convention is held outside the United States for the first time, bringing businesspeople, suppliers, franchisees and employees from all around the world.
The news has generated real buzz and expectation in the city, as it is the first time in 80 years that this major event has been held outside the company’s home country. Barcelona’s hotels are getting ready to welcome the thousands of visitors who will be filling the city throughout the duration, including the prestigious Hotel Alma Barcelona, considered the best possible luxury accommodation in the city, thanks to its strategic, central location and unrivalled luxury.
For the four days that the convention lasts, Fira de Barcelona will be the epicentre of the company’s activities, playing host to presentations of new initiatives, talks, product launches and discussions of future plans. Parallel events are also expected to be organised at different locations around the city, including restaurants, which have prepared mass bookings exclusively for convention delegates.
But why has McDonald’s chosen Barcelona as the venue for its annual convention outside the United States for the first time? The answer lies in several key factors. First of all, the chain’s restaurants have a major presence in Barcelona, with 24 sites in the city and around a hundred throughout Catalonia, as well as 600 across Spain. This established and constantly growing infrastructure makes Barcelona a natural destination to host an event on this scale.
Meanwhile, the choice of Barcelona as the convention venue is also thanks to the city’s strategic position as a European business and tourism centre. With an outstanding cultural and culinary offering, along with a wide range of leisure and entertainment options, Barcelona offers the perfect setting to combine work and pleasure during the McDonald’s convention.
Of all the accommodation options available in the city, though, the Hotel Alma Barcelona stands out as the definitive choice for those seeking an unrivalled luxury experience. Standing in the heart of the city, this elegant hotel offers impeccable service, first-class facilities and an unbeatable location, allowing guests to enjoy all that Barcelona has to offer, just a stone’s throw away.
